Digital PR

Effective Spend's SEO team continues the company's streak of accolades with their inclusion on Digital.com's 2021 list of Top SEO Firms in Austin. This comes shortly after making Built In Austin's Best Small Companies List, Digital.com's Top Digital Marketing Companies and several honors in 2020 highlighting the company's rapid growth and positive culture. The company was founded in Austin in 2012 and has recently expanded into the Los Angeles...

Search engine optimization (SEO) is the process of optimizing your website to help it rank high in search engine result pages (SERPs), and one of the core aspects of SEO is writing great content. Whether it’s a blog post, or even copy on a product or landing page — using SEO best practices when writing will help your pages rank higher and improve the user experience when reading. In...

According to the Pew Research Center, roughly 93% of adults get at least some news online. So, if you aren’t integrating outreach to online media sources into your PR strategy, it’s high time. Both agency and in-house PR professionals have had difficulty truly gauging the success (or failures!) of their efforts. Long-standing, vague metrics like ad equivalency and impressions haven’t been able to fully translate the ROI of public...

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