If you spend any time online, chances are you’ve come across an infographic. Infographics are large visual images that represent data, statistics, or other information in a compelling way. Known for their ability to “go viral,” infographics are a popular link building tactic for many businesses. Why infographics are great for link building As you can see from the coffee-related infographics below, infographics can range in their content from lists...

Content marketing has quickly become one of the most important marketing strategies businesses practice today. Over the past few years, even initially skeptical businesses have little by little realized they need to work content marketing into their marketing programs. Searches for the term have steadily risen and 86% of B2C marketers now say content marketing is an important part of their marketing program. If you want to build a...

As summer starts to wrap up, many people are looking forward to one last big celebration before the kids head back to school and the adults leave their vacation plans behind for a few months. As the unofficial marker of the change from summer to the more responsible days of fall, Labor Day becomes a sort of last hurrah for people wanting to get in some shopping and...

Marketing has a come a long way from the days of mailbox stuffing coupons and various other direct mailers, that eventually ended up as cage liners for said customer’s family pets. In the age of self-driving cars and the Internet of Things, there are much more effective ways to reach new customers and nurture leads. If you guessed I was eluding to marketing automation platforms, then you guessed...

In early 2016, Google definitively stated that links are one the three most important factors that help you rank better on Google. When it comes to SEO success, links to your website are a huge part of the equation. But how do you get links to your website? Let us introduce you to “link building.” What Is Link Building? A backlink is a link from another website to your website. Link...

When you’re working out your budget for the year, you face the difficult task of figuring out which marketing tactics to focus your resources on. With limited budget to go around, there will always be winners and losers. Business owners and marketers often struggle with knowing which tactics and approaches are really necessary, and which to invest the biggest part of the budget. It’s common enough to find articles...

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