Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...

Today, Inc. magazine unveiled its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies. Coming in at #3,682, Effective Spend ranks among the top 75% of high-growth U.S. companies. Effective Spend joins Austin's diverse class of Inc. 5000 businesses ranging from Kettlebell Kings to Cece's Veggie Co. For the past 37 years, the Inc. 5000 list has showcased the most successful companies within the US...

Amazon product reviews are incredibly important to consumers. 95% of shoppers consult reviews before making a purchase.? And they’re not just great for driving conversions. Reviews also provide SEO value in the words of real customers. Their authenticity makes them searcher-friendly by nature. Plus, it’s a great way to receive feedback and continue to improve your product and the customer experience. That’s all fantastic. The problem is, they’re tough to...

One of the worst feelings as a seller on Amazon is when you see a negative product review and a decrease in your star rating. This can give users a poor impression of your products, especially compared to the competition, which could end up hurting your conversion rate. That’s why it’s so important to be on top of tracking and managing customer reviews. Below, we’ll go over some ways...

This April, Effective Spend joined over 40 speakers from some of the industry's top digital marketing agencies to present at the #1 PPC conference, Hero Conf. The conference brings together 600 PPC practitioners each year and covers innovative new ideas in paid search, paid social, and display advertising. This year, Effective Spend’s own Paula Thompson presented a session on Reddit advertising. As a Digital Media Director, Paula has more...

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